The Shadow Reach Analyzer

See what's said about any brand, person or topic when it's not tagged

The Oriane Shadow Reach Analyzer is a free tool that surfaces the conversation happening about a brand, person or topic when nobody tags it. You enter a name, and our AI reads the transcripts of the most-viewed videos where it's spoken out loud but never written in the caption or hashtags, then hands you a report on what's actually being said.

How it works

It runs in three steps. First, enter any well-known brand, person or topic. Second, our AI checks it's famous enough to have real conversation volume, and expands it into the spelling variants people actually say and type. Third, run the analysis. Oriane pulls the top videos where the term is spoken but left untagged, reads every transcript, and turns them into a report: the reach you're not tracking, how the term shows up, who's driving it, what language it lives in, and the brands named in the same breath.

Why it matters

Every social listening tool works off tags, handles and hashtags. That means they only see the conversation people chose to label. The problem is that most mentions are never tagged. Someone films a haul and says your brand name once. A creator names you in a comparison. A video goes viral with your product in shot and your name in the voiceover, and not a single hashtag points back to you. That reach is real, it's often bigger than the tagged conversation, and it's invisible to the tools brands rely on.

The Shadow Reach Analyzer measures exactly that gap: the share of the conversation that is spoken but never written. It's the difference between tracking what people label and understanding what people actually say.

Go further with Oriane

The Shadow Reach Analyzer reads one term at a time. Oriane is the full platform. We index Instagram and TikTok at the frame level, so you can search by what's said, shown on screen, or written in a caption, track a brand's untagged reach over time, watch a competitor's shadow conversation, and turn any of it into a clean intelligence report. Run the free analysis above, then discover Oriane to do it at scale.