The Creator Checker

Check if a creator is brand-safe before you spend a dollar

The Oriane Creator Checker is a free tool that tells you whether an Instagram or TikTok creator is right for your brand before you pay them. You drop in a handle, list what makes a creator ideal for you, and our AI watches their actual videos to score the fit.

How it works

It runs in three steps. First, paste an Instagram or TikTok handle, or the account link. Second, set your criteria. For example: no bad language or slurs, did not work with a named competitor, shares your brand values. Add as many as you need. Third, run the check. Our AI watches the creator's real videos and scores them against each criterion, so you get a clear read on fit before a single brief goes out.

Why it matters

Most creator deals are decided on follower counts and a quick scroll. That is the worst way to do it. Follower counts are the easiest number to fake and the weakest predictor of how a campaign performs. A 2026 study of 100,000 Instagram and TikTok accounts found that 37.2 percent of influencer followers show signs of being fake, and beauty was the highest risk category, with more than half of accounts flagged.

But fake followers are only half the risk. The other half is what the creator actually says and does on camera. Old offensive content resurfaces. A slur sits three videos deep. They quietly posted for your competitor last month. Their on-camera values do not match the brief. Most vetting tools check the audience. They do not watch the content. Oriane does. That is the difference between checking who is watching and checking what is being said.

Go further with Oriane

The Creator Checker is one handle at a time. Oriane is the full platform. We index Instagram and TikTok at the frame level, so you can search by what is said, shown on screen, or written in a caption, vet a whole shortlist in one pass, scan a competitor's creator strategy, and turn it all into a clean intelligence report. Run the free check above, then discover Oriane to do it at scale.