Oriane vs Zoomph

Zoomph is a sponsorship measurement platform built for the sports industry. It combines AI logo detection, broadcast analytics, in-venue exposure tracking, and social media valuation into one reporting system used by teams, leagues, college athletics departments, brands, agencies, and media companies. Oriane is an AI native video intelligence platform built for Instagram and TikTok. Both products point computer vision at video. They point it at different problems.

What each tool does

Zoomph values sponsorship assets. Detect a sponsor logo on a jersey, a courtside board, a broadcast graphic, or a social post, count the screen time, and convert that exposure into a defensible dollar figure. Benchmark against competitors and leagues, report minute by minute on broadcasts, and defend pricing at renewal. The unit of analysis is the sponsorship asset and its measured exposure value.

Oriane is a search and measurement platform for brand intelligence inside creator video. Index Instagram and TikTok at the frame level, transcribe every spoken word, and run structured queries combining AI Vision, Spoken Words, captions, hashtags, mentions, language, geography, follower range, view count, and engagement rate. The unit of analysis is the individual video frame and the spoken sentence, across all public creator content.

Where the gap is widest

Zoomph does not transcribe audio. Its engine is visual: logos, placements, and screen time. If a creator talks about your product for a full minute without ever showing the packaging, Zoomph records nothing. Oriane finds it, returns the exact sentence, and lets you filter on the spoken language.

The reverse gap matters too. Zoomph is scoped to sponsorship inventory that a rights holder or brand already owns or has contracted. Oriane is scoped to the open creator landscape, including the thousands of videos nobody paid for and nobody tagged.

Sports vertical vs creator ecosystem

Zoomph is deep in one vertical. Sports sponsorship is a specific commercial problem with specific reporting needs, and Zoomph serves it with broadcast coverage, in-venue measurement, and NIL evaluation for college athletics.

Oriane covers all public Instagram and TikTok creator content globally, across every category. Beauty, food, fashion, travel, gaming, and anything else creators post about. There is no rights holder relationship required to search it.

Pricing and access

Zoomph is sales led with a demo gate and enterprise contracts.

Oriane is self serve with public pricing. Sign up and start searching in minutes.

Best fit

Choose Zoomph if your priority is valuing sports sponsorship assets across broadcast, in-venue, and social, and proving ROI to partners at renewal.

Choose Oriane if your priority is finding and measuring brand exposure inside short-form creator video on Instagram and TikTok, including everything said out loud that no logo detector will ever catch.

Bottom line

Zoomph prices the sponsorship you bought. Oriane finds the brand moments you never paid for.