Oriane vs Kuli

Kuli is an AI agent for influencer marketing teams at consumer brands, founded in 2024 in San Francisco and Paris. Kuli watches every video on Instagram, TikTok, and YouTube, analyzes content frame by frame, and helps marketers scout creators, run trend and competitor analysis, and draft personalized outreach. Clients include Disney, Supercell, Havas, and Monks. Oriane is an AI native video intelligence platform built for Instagram and TikTok. The two products are the most direct neighbours in this collection. Same intuition, different shape.

What each tool does

Kuli is an agentic workflow. Describe a brief in natural language and Kuli scouts creators, vets brand fit, watches comments, drafts outreach, and pings the marketer when a decision is needed. The wedge is the agent that operates between brief and live campaign.

Oriane is a search and measurement layer. Index Instagram and TikTok at the frame level, transcribe every spoken word, and let teams query the entire creator landscape with structured filters. The wedge is the open ended intelligence interface, including shadow reach measurement and an MCP server that plugs into Claude and other AI assistants.

Pricing and access

Kuli runs on custom pricing tailored to mid market and enterprise brands.

Oriane is self serve with public pricing. Sign up, start searching in minutes.

Search and discovery

Both tools share frame level video understanding and natural language search. The difference is in posture. Kuli is an agent that runs the workflow. Oriane is a workbench that the marketer drives, with explicit AI Vision, Spoken Words, caption, hashtag, mention, language, geography, follower, view, and engagement rate filters that can be combined in a single query and exported as data.

Best fit

Choose Kuli if your team wants an AI co worker that runs the campaign workflow end to end, from brief to outreach, for enterprise scale influencer programs.

Choose Oriane if your team wants direct access to the underlying intelligence, a transparent query interface, and a self serve product with public pricing.

Bottom line

Kuli automates the campaign workflow. Oriane is the search and measurement layer behind it.