Oriane vs Chartbeat

Chartbeat is the content intelligence platform for digital publishers. Oriane is an AI native video intelligence platform built for Instagram and TikTok. Both tools help teams understand audience attention, but they sit on opposite sides of the screen.

What each tool does

Chartbeat measures how readers engage with articles and pages on a publisher's own website. Real time dashboards, engaged minutes, headline testing, and historical reporting. Through its Tubular Viewpoint product, it also adds social video analytics for media companies.

Oriane indexes Instagram and TikTok at the frame level, transcribes every spoken word, and helps brands and creators find the videos that drive their category, even when nothing tags or captions them.

Pricing and access

Chartbeat is enterprise. Custom pricing negotiated based on monthly unique visitors. Demo required.

Oriane is self serve with public pricing. Sign up, start searching in minutes.

Best fit

Choose Chartbeat if you run a newsroom or publisher and need real time engagement analytics for your own articles and content.

Choose Oriane if you are a brand or agency that needs to find and measure creator videos on Instagram and TikTok that mention or show your brand.

Bottom line

Chartbeat measures attention on your pages. Oriane finds attention on the social feed.