Oriane

vs.

Chartbeat

Search, analyze, and act on every social video across TikTok, Instagram, and YouTube. One source of truth for content strategy, creator partnerships, and campaign performance.

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3 reasons to

choose Oriane

over

Chartbeat

Off platform discovery, not on site analytics

Chartbeat measures attention on a publisher's own articles and pages. Oriane finds and measures attention on Instagram and TikTok creator videos, where most short form brand conversation now lives.

Built for brand discovery, not newsroom analytics

Chartbeat reports on engaged minutes, scroll depth, and headline performance for your own site. Oriane returns videos, accounts, mentions, and shadow reach across the open Instagram and TikTok landscape.

Public pricing and instant signup

Chartbeat is enterprise with custom pricing and a demo gate. Oriane has public pricing, instant signup, and a UX a marketer can use without onboarding.

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Features comparison

Feature
AI Vision Search
Yes
No
Spoken Words Search
Yes
No
Classic Metadata Search
Yes
No
Natural Language Search
Yes
No
Shadow Reach Measurement
Yes
No
Spoken Language in videos
Yes
No
Geography of accounts and videos
Yes
Yes
Includes an MCP service
Yes
No
Includes an API
Yes
Yes

Oriane vs Chartbeat

Chartbeat is the content intelligence platform for digital publishers. Oriane is an AI native video intelligence platform built for Instagram and TikTok. Both tools help teams understand audience attention, but they sit on opposite sides of the screen.

What each tool does

Chartbeat measures how readers engage with articles and pages on a publisher's own website. Real time dashboards, engaged minutes, headline testing, and historical reporting. Through its Tubular Viewpoint product, it also adds social video analytics for media companies.

Oriane indexes Instagram and TikTok at the frame level, transcribes every spoken word, and helps brands and creators find the videos that drive their category, even when nothing tags or captions them.

Pricing and access

Chartbeat is enterprise. Custom pricing negotiated based on monthly unique visitors. Demo required.

Oriane is self serve with public pricing. Sign up, start searching in minutes.

Best fit

Choose Chartbeat if you run a newsroom or publisher and need real time engagement analytics for your own articles and content.

Choose Oriane if you are a brand or agency that needs to find and measure creator videos on Instagram and TikTok that mention or show your brand.

Bottom line

Chartbeat measures attention on your pages. Oriane finds attention on the social feed.

Stop guessing. Start seeing.

Join the brands winning the attention game with AI video intelligence.

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