Oriane

vs.

calyo

Search, analyze, and act on every social video across TikTok, Instagram, and YouTube. One source of truth for content strategy, creator partnerships, and campaign performance.

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3 reasons to

choose Oriane

over

calyo

Search content, not just creators

Calyo searches a creator database to plan campaigns. Oriane searches the content itself, indexing every frame and every spoken word across Instagram and TikTok.

Intelligence layer, not campaign workflow

Calyo is built for end to end creator campaign workflow, including outreach and conversation tracking. Oriane is built for marketing intelligence, including shadow reach measurement and an MCP server for AI assistants.

Open landscape, not curated roster

Both tools are self serve. Calyo activates the creators you can directly partner with. Oriane shows you every creator already talking about or showing your brand.

Trusted by
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Features comparison

Feature
AI Vision Search
Yes
No
Spoken Words Search
Yes
No
Classic Metadata Search
Yes
Yes
Natural Language Search
Yes
Yes
Shadow Reach Measurement
Yes
No
Spoken Language in videos
Yes
No
Geography of accounts and videos
Yes
Yes
Includes an MCP service
Yes
No
Includes an API
Yes
No

Oriane vs Calyo

Calyo is an AI teammate for influence marketing for D2C brands, built around AI assisted creator discovery, advanced filters, structured creator cards, and AI generated outreach emails. Oriane is an AI native video intelligence platform built for Instagram and TikTok. Both tools sit on the brand side of creator marketing. They optimize for different parts of the job.

What each tool does

Calyo focuses on the full creator marketing workflow. Discovery, outreach, conversation tracking, campaign management. The output is a pipeline of creator partnerships.

Oriane focuses on the intelligence layer. Index every video, every spoken word, every frame. The output is structured search and measurement on the open creator landscape.

Pricing and access

Both Calyo and Oriane are self serve, with public pricing aimed at brand and agency teams.

Search and discovery

Calyo searches the creator database by platform, location, language, audience size, and engagement rate, then scores creators for brand fit.

Oriane indexes the content itself. AI Vision finds frames containing specific products, logos, settings, or objects, even when no caption mentions them. Spoken Words search returns videos based on what the creator actually says. Combine with caption, hashtag, mention, language, geography, follower, view, and engagement rate filters.

Best fit

Choose Calyo if your priority is running creator campaigns end to end, from discovery to outreach to measurement.

Choose Oriane if your priority is finding any video that mentions or shows your brand, including ones from creators you would not have considered partnering with.

Bottom line

Calyo activates known creators. Oriane finds unknown moments.

Stop guessing. Start seeing.

Join the brands winning the attention game with AI video intelligence.

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